Client: Pine Brook Camp

Problem

Pine Brook Camp was concerned about its current online presence. Being a youth centered camp, their website lacked an enjoyable and clean look. The site had a confusing navigation system and the content was displayed in such a congested fashion that it made the viewer have a false impression of what the camp was all about.

Solution

AlterTheWeb offered an initial consultation to establish a priority list for the camp. The first item on the list was to create a new logo design that better reflected the camp. The branding image of the camp entailed all facets of their current marketing program to be revisited and improved.

Conclusion

Pine Brook Camp & Conference Center not only has a new logo...but a complete branding identity to show to prospective campers. From the new logo design, a re-designed website was produced, signs were created, business cards and letterhead were printed, mugs were created, t-shirts were screened, and the camp has a unified, up-to-date look that is gathering tremendous reviews.